Home Digital Marketing 6 White Hat SEO Tactics to Do in 2021-22

6 White Hat SEO Tactics to Do in 2021-22

by Ayushi Choudhary

The most difficult part of SEO is its ever-changing nature. Google updates its algorithm more than 500 per year, which means at least one change in the Google algorithm per day. With such fluidity in the Google algorithm, knowing about all the ranking criteria is even more difficult.

According to research analytics, about 60% of online businesses and companies believe that SEO is the key to success, and that’s why they spend about 50% of their marketing budget in SEO and high ranking in Google. While it’s really very difficult to keep track of all the changes in the algorithm, there are some things that you can do to make your websites rank higher.

The best seo company in Dubai suggests you top 6 ways to stay ahead in your competition.

  • Keywords

The keywords are the most important part that determines a website’s ranking in any search engine. Using proper keywords as per the required number of frequency can effectively make your page rank higher in the search engines. 

Make sure to do complete research to offer a wider range of keywords to visitors to find it easier to reach your page. However, you should also know that thousands of websites end in spam and are then penalized by Google. Make sure to maintain uniqueness.

  • User Experience

People prefer to spend time on a website that they find easier to navigate. Websites with faster reload speed, page speed, easier to navigate helps people to get a better user experience. 

Not only do the visitors find it good, but it also helps Google to go through your content and determine the rank. There are a few things like dead links, unorganized site structure, error pages and outdated design that impact the website, and hence they should be fixed.

  • Algorithm update

Google algorithm continuously updates itself to provide a better search for the visitors. It’s really very difficult to keep track of all the algorithm updates and make a change in your website as per the results. 

This is because the upcoming updates are unexpected, and you cannot figure out if your sites will abide by its rules or not. However, here are a few things that you should consider.

  • Follow the industry websites and forums to keep track of the recent update.
  • Google analytics can serve you with the latest updates so that you can make changes accordingly.
  • Maintain your website’s accessibility and speed.
  • Don’t over advertise or provide spammy content. 
  • Update Old Content

Though you may be busy with advertisements and marketing strategies, updating the old contents of your website is an essential part of SEO. One of the most beneficial methods is to fix any broken and outdated links. This will keep your website from being penalized by Google. Also, know that having too many broken links degrades the site quality.

  • Develop New Contents

Millions of blog posts are published every day on Google. So if you don’t publish any new content on a regular basis, then there’s a chance that your website will fall behind in the search engine. The seo expert Dubai suggests you focus on headings, subheadings, titles and images. Visitors always prefer to see new content as compared to old content.

  • Backlinks

Being the best digital agency Dubai, we believe that SEO’s most crucial and important part is the backlinks. They develop brand authority, expertise and trustworthiness. When an established site is linked with your site, the reputation of your site will eventually increase and also Google will recognize it.

These are the top 6 techniques that help you to rank your websites higher in the search engine. Follow the methods mentioned above, and you’ll surely see an improvement in the rankings. If you want to know more about SEO and rank your websites higher in the search engine, do contact us and give us a chance to serve you.


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