We’ve been talking a lot about for 360 video marketing lately. It’s important and it’s becoming more and more important. It depends on what you do, where the user sees the for 360 video, the story you tell and where the user ends up.
Another step to get the most out of your for 360 video is to make it interactive.
This may seem daunting and the idea puts many people off, but there are ways to do it that are often easier and cheaper than you might think.
Here are some of the tools you can use to turn your for 360 videos into an interactive experience:
Adventr is a free tool, although there are tiered pricing options for those who want more. This system allows the user to choose based on the options offered during the 360 video, so you can enjoy more than one result and more than one story.
Drag and drop controls allow you to control the narration you create. If the for 360 video stops at certain points, you can offer the user choices that determine the outcome.
For anyone who wants to engage the user or convey a message that requires interactive elements, this tool is ideal and you can try it for free before committing to anything.
Klynt is another great tool that makes it easy to create interactive for 360 videos. It also offers the ability to create for 360 videos with drag-and-drop functionality. This can add specific paths for a user to follow through or into the for 360 video, and add clickable icons that link to pages on your website where the user can learn more about the topic. It’s like a link to a for 360 video.
There are other great ways to use this service, as in this example that includes a dynamic landing page menu to launch a for 360 video. Now you just have to get creative.
A slightly more advanced tool that takes a few hours to play with, but if you want to tell stories in your for 360 videos, it’s ideal.
With this system you can add anything from soundtracks to text effects and much more. If you want a specific point in your for 360 video to be linked to a URL on your website, simply add it as a shortcut linked to text or an image.
Add a map and make it interactive so the user can choose where they want to go and when they get there they have a for 360 video of that section or location.
It depends on how much time and effort you are willing to invest, but if you really want to impress and engage your users, this can be a great way to do it.
Odyssey is much simpler than the others. While you may be intimidated by words like documentation and .js, it’s actually quite easy to use and offers three options for telling your story.
Slides, scrolls and twists are the 3 types of for 360 videos you can create with this system. If you take the time to read the documentation, you can easily use it and turn your for 360 videos into a journey for your users.
Although the system is primarily map-based, it offers options to keep users engaged with your content and, if you get stuck, the same documentation is readily available.
Creating for 360 videos can be fun. If you run into roadblocks or need help getting started, join our social media membership program. We have some great, lively discussions and learning sessions to help you grow your business by making the most of your online efforts and social marketing.
Susan Friesen is the founder of eVision Media, a web development and digital marketing company that has been in business for over 15 years and specializes in designing, creating and marketing professional and unique websites for entrepreneurs, businesses and organizations.