Different Types of SEO In Digital Marketing- Explained in 2021

Types of SEO

In order you need to optimize your site or website, the first thing you need is to know seo methods or the various types of SEO available for your business. And in order to understand these different search engine optimization techniques as well as know seo features too so that you can boost your business too.

So, let us first understand what is seo in digital marketing? And then learn about different search engine optimization techniques.

  • What is SEO in digital marketing?

SEO stands for Search Engine Optimization which helps to increase the quantity as well as the quality of the traffic of the website just by using organic search engine results. Thus, you may now have known that SEO full form in digital marketing is Search Engine Optimization.

Here, you need to understand that in order to boost your website you need search engine optimization techniques that include:

  1. On-page SEO
  2. Off-page SEO
  3. Technical SEO 
Seo methods Description
On-page SEO  Which tells you about the site or your page is about
Off-page SEO This tells you about the reliability of your website or how reliable the website is
Technical SEO This is subset of on-page SEO which in all helps to improve the ranking of the website

1. On-page SEO

The On-page SEO tells you all about your website as it is the content that is available on your website. This even includes strategies that help to optimize an individual page. This on page SEO is the first and important SEO type, which is concerned with all of Google’s ranking factors and even improves the design, code, and functionality. the topic of the content is identified by this On-page SEO only.

on page, SEO definition depicts the practice of optimizing the content that is available on the website in order to rank higher and earn more even than the competitors, in relation to the traffic in search engines.

Here we mention on page seo activities list as:

  • You need to set the keywords in the content in the right quantity
  • internal links should be there in the content
  • Meta tags should be there in the content
  • Meta descriptions should be there in the content
  • a customized URL structure should be there in the content.
  • the alt attribute should be there and inserted in the content
  • Quality content should be provided in the content.

Further, in on page seo features, you can also include and keep the following in mind while writing the content:

  • Headings (H1)
  • URL structure
  • Internal links 
  • Image optimization
  • Page titles
  • Meta descriptions 
  • Content
  • Keywords

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2. Off-page SEO

Off-page SEO depicts and is concerned with all variables that are observed by Google and are also in your own hands. social networks, other blogs, history, etc are the common sources upon which the content and google variables rely upon.

Off page seo definition depicts the practice of actions taken outside the own website of an individual that will invariably boost or impact your rankings. It is basically linking and ranking.

Here we mention off page seo activities list as:

  • You need to share the post
  • There should be Social Media Interaction as well as social media engagement of the content
  • All the queries of the target consumers should be answered.

Further, in off page, seo features you can also include and keep the following in mind while promoting the content as:

  • Link building
  • Social Media Sharing
  • Question and Answer

3. Technical SEO

Technical SEO is related to all the technical aspects of a website and deals only with the technical part to improve the ranking of the website and content. The main focus of this SEO is on improving elements on the website, making the website simple, smooth, and easy to search and scrawl. Here, the speed of the page is also one of the factors in Technical SEO that needs attention.

Here we mention the Technical SEO activities list as:

  • You should know the Crawl errors of your website
  • The Mobile-friendly website view should be checked
  • the broken links in the website should be checked and fixed
  • The Loading Speed of the website should be good
  • Sitemap of the website should be checked
  • Structured data of the website should be checked

 

  • Types of SEO in Digital Marketing

Now, we have studied the 3 seo types mentioned above, we will now notice the different seo features or the different types of hats that are available in Digital Marketing.

  1. White Hat SEO
  2. Black Hat SEO
  3. Grey Hat SEO
  4. Negative SEO
  5. On-page SEO
  6. Off-page SEO
  7. Technical SEO

Now, let us discuss these types of seo in detail. Here we will discuss the 4 SEO types as 3 SEO techniques used for business growth are discussed above.

1. White Hat SEO

White Hat SEO is one of the best available techniques used to optimize the website and its content. It involves tactics and formulas which Google recommends and help your site to rank much better than your competitors. They are in relation to Google’s search engine guidelines and also give positive results for the website.

Therefore, White Hat SEO makes use of common techniques as:

  • Providing high-quality content
  • Optimizing the HTML
  • Maximum of social media share should be there
  • The website should be user-friendly

White hat seo meaning can be referred to as the type of search engine optimization which is in relation to the quality guidelines which are issued by Google and other search engine operators and do not include any spam methods.

2. Black Hat SEO

Black Hat SEO is basically to get higher rankings by exploiting search algorithms. The use of black hat SEO techniques is quite common as they give fast results, as people want immediate results without putting on much effort. Though, in the long run, it may affect the business too.

Some of the various available methods or common Black Hat SEO techniques are as:

  • Link spamming
  • Stuffing of Keyword
  • Cloaking
  • Hidden the texts or the links
  • Using irrelevant, or some popular keywords
  • Over optimizing HTML headings
  • Copying the content
  • Buying the links

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3. Grey Hat SEO

Grey Hat SEO lies somewhere between white and black hat SEO. Although, this particular website is not considered to be good for the business and thus provided with the name grey hat seo. These techniques of seo are not banned by Google and are also not considered to be desirable or acceptable by google norms.

Some of the various available methods or common grey hat seo techniques are as:

  • Clickbait articles
  • Content Spun
  • Exchanges of Links
  • Paid reviews

4. Negative SEO

Negative SEO usually exists between businesses and their competitors, which try to put the competitor down by using negative seo techniques rather than promoting one’s own content and website the focus is on the degradation of the competitor’s website.

Some of the various available methods or common Negative seo techniques are as:

  • Building up of unnatural links to a competitor’s site
  • Posting some negative reviews
  • Hacking the websites to modify and use the content

Conclusion:

So, here we know the different types of seo techniques their uses, and their purpose. Where the basic purpose of a seo in digital marketing is for the promotion of business and website and to increase the traffic on the website.

Frequently Asked Questions:

  • What is grey hat seo?

Grey Hat SEO lies somewhere between white and black hat SEO. Although, this particular website is not considered to be good for the business and thus provided with the name grey hat seo. These techniques of seo are not banned by Google, and are also not considered to be desirable or acceptable by the google norms.

  • What is White hat SEO?

White hat seo meaning can be referred to as the type of search engine optimization which is in relation to the quality guidelines which are issued by Google and other search engine operators and do not include any spam methods.

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