What Is Cloaking In SEO & Different Types of Clocking

cloaking

Do you also want to rank your website in Search Engines and also get organic traffic? Everyone wants to optimize their website and also rank well at the same time making the content visible in SERPs.
Therefore, a Good SEO score is the need of the website builders that includes several factors of which SEO cloaking is also there.

Now, let’s discuss in detail what is cloaking? As well as what is cloaking in SEO?

  • What is cloaking?

Cloaking is basically a search engine optimization technique where the content or information that is provided to the user is different from what is presented to the search engines or the search engine crawlers (i.e. spiders or bots) which invariably helps in better indexing of the website.
So, the cloaking meaning can be understood as presenting different versions of web page contents than the search engines or the search engine crawlers. This is generally a deceptive method that is used by website builders to cheat search engines and rank well.

  • what is cloaking in SEO?

Cloaking in SEO is referred to as a method that is used to provide users with content or some information, and that information is different from the content which is submitted to the search engine crawlers i.e. spiders or bots, and all this is done to improve a website’s search engine ranking and also for better indexing and that too for a particular keyword.

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  • Different Types of Cloaking:

Some of the Different Types of Cloaking are as:

  1. JavaScript cloaking

  2. HTTP_REFERER cloaking

  3. IP based cloaking

  4. User-Agent Cloaking

  5. HTTP Accept-language header cloaking

Now, let us discuss these different cloaking types in detail.

1. JavaScript cloaking:

JavaScript cloaking can be used by the user who has a JavaScript-enabled browser and will serve the users with different content if the user has disabled their JavaScript setting. Generally, JavaScript is not enabled by many crawlers, and therefore, different content is presented.

2. HTTP_REFERER cloaking:

HTTP_REFERER cloaking is followed when the HTTP_REFERER header is checked and hidden or unlocked on the website.

3. IP based cloaking:

IP-based cloaking is done based on the IP address of the user, which is based on their location and Internet service. And with IP-based cloaking the user is redirected to the desired page that has a good ranking and high traffic volume. And for this, you can also use the reverse DNS record to know the IP address and set up .htaccess to redirect it. This technique is mostly opted by the website builders while cloaking the website.

4. User-Agent Cloaking:

User-Agent Cloaking is basically a cloaking software that operates on behalf of a user. Here, the web browser is the user agent that takes all the information on an operating system. When a query is searched the browser sends a code to the server that will identify the user agent. And when the user-agent is identified then this method, then this method is completed.

5. HTTP Accept-language header cloaking:

In the HTTP Accept-language header cloaking technique the user’s HTTP Except-Language header is checked which is based on the match result where the website is presented. Here, you simply need to see whether if the HTTP accept-language header is accepted by the search engine where the full version of the website is provided.

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  • How to do cloaking in SEO?

Cloaking SEO involves Some basic methods as:

  1. Invisible or Hidden text

  2. Flash-based Websites

  3. HTML Rich Websites

  4. Replacement of Java Scripts

Now, let us discuss these cloaking SEO methods in detail.

1. Invisible or Hidden text:

The invisible or Hidden text method is the most common technique that is used to rank the content for any particular keywords. Here, the phrase or keyword is written following exactly the same color as well as the same background so that crawlers can index the website and no human visitors can see the mentioned keyword.

2. Flash-based Websites:

Flash-based Websites are not a recommended cloaking SEO method as per SEO guidelines. Where, instead of building the whole new website content, the website developer can create some content-rich webpages and provide them to search engine crawlers and flash pages to visitors.

3. HTML Rich Websites:

The HTML Rich Websites technique follows up where there is more content or text than the HTML content on the website. Which is the case of a short article, will below. And to redesign the website cloaking SEO is used by the website developers.

4. Replacement of Java Scripts:

In Replacement of Java Scripts, a non-JavaScript user makes use of JavaScript and displays the content which matches text information in Flash or any other multimedia components.

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  • Cloaking checker tool:

There exists many cloaking checker which website developers can make use while the following cloaking in SEO and increase the website traffic and ranking. Some of the common ones are:

  1. Webconfs: https://www.webconfs.com/cloaking-checker.php
  2. Smallseotools: https://smallseotools.com/cloaking-checker/
  3. Duplichecker: https://www.duplichecker.com/cloaking-checker.php

What is Google’s penalty for cloaking?

Google usually changes its algorithm policy from time to time in order to prevent such frauds and cheatings done to promote and rank a website. So, if you opt for cloaking for your website then sooner or later Google will find out and it will ban your website also.

Conclusion:

Here, we have studied what is cloaking as well as what is cloaking in SEO? As Cloaking is basically a search engine optimization technique where the content or information that is provided to the user is different from what is presented to the search engines or the search engine crawlers (i.e. spiders or bots) which invariably helps in better indexing of the website. Cloaking in SEO is referred to as a method that is used to provide users with content or some information, and that information is different from the content which is submitted to the search engine crawlers i.e. spiders or bots, and all this is done to improve a website’s search engine ranking and also for better indexing and that too for a particular keyword. And Google considers this unethical.

Frequently Asked Questions:

  • What is IP cloaking?

IP-based cloaking is done based on the IP address of the user, which is based on their location and Internet service. And with IP-based cloaking the user is redirected to the desired page that has a good ranking and high traffic volume. And for this, you can also use the reverse DNS record to know the IP address and set up .htaccess to redirect it. This technique is mostly opted by the website builders while cloaking the website.

  • What are the types of SEO?

The various types of SEO are:

  1. On-Page SEO
  2. Off-Page SEO
  3. Technical SEO
  4. Local SEO
  • What are the Different Types of Cloaking?

Some of the Different Types of Cloaking are as:

  1. JavaScript cloaking
  2. HTTP_REFERER cloaking
  3. IP based cloaking
  4. User-Agent Cloaking
  5. HTTP Accept-language header cloaking
  • What is Google’s penalty for cloaking?

Google usually changes its algorithm policy from time to time in order to prevent such frauds and cheatings done to promote and rank a website. So, if you opt for cloaking for your website then sooner or later Google will find out and it will ban your website also.

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